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REMEMBER A CHARITY STARTS TENDER PROCESS FOR NEW STRATEGIC AGENCY PARTNER
Following on from the appointment of research agency TNS, Remember A Charity is now looking to engage a new creative agency partner who will help to make charitable giving in wills the norm. The agency will be tasked to create and deliver, through a social marketing strategy, campaigns that will drive changes in consumer behaviour. It is anticipated that final agency pitches will take place in mid-July.
An initial long list of agencies has been created and a brief issued. Agencies will be invited to a first stage chemistry meeting, providing an opportunity to explore skills and experience. Short listed agencies will then be invited back to further Q&A sessions and a final formal pitch. The pitch process is being handled by Allan Freeman of Freestyle Marketing and the pitch panel will be chaired by Iain McAndrew (Legacy Manager at Guide Dogs) who leads Remember a Charity's marketing & research task group.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at the NSPCC, says:
"In moving from awareness raising to behavioral change, it is important for us to find the right agency partner which will turn the research insights into compelling messages. We are looking for an agency that wants to help Remember A Charity transform and grow the legacy market - it's an exciting opportunity to have a major impact across the sector."
For more information
visit www.rememberacharity.org.uk
Remember A Charity Seminar Presentation Released
Click here to access presentations from the event held 30.04.2008
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http://www.slideshare.net/RememberACharity
REMEMBER A CHARITY APPOINTS RESEARCH AGENCY TNS
PRESS RELEASE
Embargoed until 1st May 2008
REMEMBER A CHARITY APPOINTS RESEARCH AGENCY TNS
Remember A Charity has appointed research agency TNS to undertake a major new project. TNS is tasked with carrying out research to inform a social marketing campaign for the consortium, in order to make charitable will giving the norm. The appointment was shared with member charities at Remember A Charity's seminar, which took place on 30th April 2008.
TNS was selected as part of a competitive process, and will begin research immediately. The aim is to use findings to create a breakthrough campaign which will change the behaviour of the charitably minded will-making public. The research project will investigate the reasons why people make, or reject making, a charitable will.
TNS will conduct a range of focus groups and in-depth interviews as part of this project. The findings will be shared with Remember A Charity's membership at a special seminar to be held in mid July.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at the NSPCC, says:
'This is a key next stage, from awareness raising to behavioural change. We can only move forward if we know and understand key insights from the public. This project will enable us to do that and to turn it into a strong marketing campaign.'
Iain McAndrew, Legacy Development and Promotions Manager at Guide Dogs, who led the selection process, adds:
'We are delighted that TNS are undertaking this. It's clear that they have a real insight and experience in social marketing and we're looking forward to working with them over the next few weeks and months.'
For more information
visit www.rememberacharity.org.uk
-ENDS-
NSPCC'S STEPHEN GEORGE ANNOUNCED AS NEW CAMPAIGN CHAIR
Remember A Charity left substantial legacy
The Daily Telegraph Supplement on charitable legacies
Campaign Awareness at all time high
Interactive Ad campaign
Quicksilver- January 2005
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