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REMEMBER A CHARITY APPOINTS CREATIVE AGENCY TOUCH DDB
PRESS RELEASE
Embargoed until 10th September 2008
REMEMBER A CHARITY APPOINTS CREATIVE AGENCY TOUCH DDB
Remember A Charity has appointed creative agency Touch DDB as its new strategic marketing agency. They will be working with Remember A Charity with the main aim of making charitable giving in wills the norm.
Touch DDB was selected after a rigorous pitch process managed by Allan Freeman from Freestyle Marketing and will begin work immediately. The process looked at how the agency would understand market insights and create a range of solutions to build a new campaign. The agency also needed to show their experience of delivering social marketing campaigns designed to drive changes in consumer behaviour.
Key insights from recent research undertaken by TNS and commissioned by Remember A Charity have been used to develop a number of creative routes which are currently under discussion. The aim is to have a new public facing campaign early in 2009. In the meantime Remember A Charity will continue with business as usual, with its current press advertising campaign.
Remember A Charity will be introducing the new agency and outlines of a campaign approach, as well as sharing results from the research, at a special members seminar to be held in Central London on 7th October.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at NSPCC, says:
We were impressed with Touch DDBs strategic approach as well as their creative capability. Having completed the research and with a new agency on board we are confident we are poised to take another step forward to help make charitable giving in wills the norm for everyone said Stephen. This is an exciting opportunity for the next phase of the campaign and we need everyone in the sector to get behind us as we move forward.
For more information
visit www.rememberacharity.org.uk
-ENDS-
MEDIA ENQUIRIES
Remember A Charity Press Office:
Diana Mackie Tel. 020 7840 1027/ 07793 803721
email: press@institute-of-fundraising.org.uk
NOTES TO EDITORS
1. Remember A Charity
Remember A Charity (www.rememberacharity.org.uk) is a consortium of over 140 charities, working together to raise awareness of charitable legacies. Remember A Charity aims to increase legacy income to UK charities and the number of people including a charity in their will. The consortium is hosted by the Institute of Fundraising.
2. Institute of Fundraising
The Institute of Fundraisings (www.institute-of-fundraising.org.uk) mission is to support fundraisers, through leadership, representation, standards setting and education, to deliver excellent fundraising. Members are supported through training, networking, the dissemination of best practice and representation on issues that affect the fundraising environment. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 4500 Individual members and 280 Organisational members
3. Touch DDB (http://www.ddblondon.com/touchddb) is an integrated, through-the-line agency which specialises in a broad range of marketing disciplines including broadcast advertising, digital, relationship marketing, direct response and retail. The Touch DDB mission statement is to get brands closer to people. Creativity is at the heart of this process, as well as knowledge of the right mix of channels, applications, mechanics, entertainment and experiences to maximise the reach of a brand, bringing the consumer to engage with it and become part of its story. Touch DDB is part of the global DDB London (2006 IPA Effectiveness Agency of the Year) and the DDB advertising network, owned by Omnicom. Managing Director is Jonathan Goulding: 0207 258 4316.
CALL FOR NEW ERA OF LEGACY LEADERSHIP
The Chair of Remember A Charity, Stephen George, has called for 'a new era of legacy leadership' to meet the challenges that lie ahead in legacy fundraising. The call comes as Remember A Charity prepares for the next phase of its Campaign to make legacy giving the social norm.
Writing to Remember A Charity members in an autumn update, Stephen George said it was time legacy fundraisers joined with charity and sector leaders, CEOs and trustees to create a new era that is able to work together to weather the economic downturn, maximise the new Campaign and invest together in future income.
'If we want to make the advances we want to see, it's up to all of us in the legacy world, at whatever level and in whatever role, along with directors of fundraising, chief executives, trustees and sector leadership to step up to be more informed, strategic and proactive', said Stephen George.
'A new era of leadership needs to learn what works and use it, it needs to be externally facing and to understand our donors and meet their needs, it needs to demand strategic ownership at the highest level and it needs investment, understanding and commitment.'
The Campaign is preparing for a new agency and integrated campaign supported by new research that it will share with its members on 7th October.
For more information
visit www.rememberacharity.org.uk
-ENDS-
MEDIA ENQUIRIES
Remember A Charity Press Office:
Diana Mackie Tel. 020 7840 1027/ 07793 803721
email: press@institute-of-fundraising.org.uk
NOTES TO EDITORS
1. Remember A Charity
Remember A Charity (www.rememberacharity.org.uk) is a consortium of over 140 charities, working together to raise awareness of charitable legacies. Remember A Charity aims to increase legacy income to UK charities and the number of people including a charity in their will. The consortium is hosted by the Institute of Fundraising.
2. Institute of Fundraising
The Institute of Fundraising (www.institute-of-fundraising.org.uk) represents fundraisers and fundraising throughout the UK and is committed to the highest standards in fundraising management and practice. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 4600 Individual members and 280 Organisational members.
REMEMBER A CHARITY STARTS TENDER PROCESS FOR NEW STRATEGIC AGENCY PARTNER
Following on from the appointment of research agency TNS, Remember A Charity is now looking to engage a new creative agency partner who will help to make charitable giving in wills the norm. The agency will be tasked to create and deliver, through a social marketing strategy, campaigns that will drive changes in consumer behaviour. It is anticipated that final agency pitches will take place in mid-July.
An initial long list of agencies has been created and a brief issued. Agencies will be invited to a first stage chemistry meeting, providing an opportunity to explore skills and experience. Short listed agencies will then be invited back to further Q&A sessions and a final formal pitch. The pitch process is being handled by Allan Freeman of Freestyle Marketing and the pitch panel will be chaired by Iain McAndrew (Legacy Manager at Guide Dogs) who leads Remember a Charity's marketing & research task group.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at the NSPCC, says:
"In moving from awareness raising to behavioral change, it is important for us to find the right agency partner which will turn the research insights into compelling messages. We are looking for an agency that wants to help Remember A Charity transform and grow the legacy market - it's an exciting opportunity to have a major impact across the sector."
For more information
visit www.rememberacharity.org.uk
Remember A Charity Seminar Presentation Released
Click here to access presentations from the event held 30.04.2008
Please follow the link below.
http://www.slideshare.net/RememberACharity
REMEMBER A CHARITY APPOINTS RESEARCH AGENCY TNS
PRESS RELEASE
Embargoed until 1st May 2008
REMEMBER A CHARITY APPOINTS RESEARCH AGENCY TNS
Remember A Charity has appointed research agency TNS to undertake a major new project. TNS is tasked with carrying out research to inform a social marketing campaign for the consortium, in order to make charitable will giving the norm. The appointment was shared with member charities at Remember A Charity's seminar, which took place on 30th April 2008.
TNS was selected as part of a competitive process, and will begin research immediately. The aim is to use findings to create a breakthrough campaign which will change the behaviour of the charitably minded will-making public. The research project will investigate the reasons why people make, or reject making, a charitable will.
TNS will conduct a range of focus groups and in-depth interviews as part of this project. The findings will be shared with Remember A Charity's membership at a special seminar to be held in mid July.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at the NSPCC, says:
'This is a key next stage, from awareness raising to behavioural change. We can only move forward if we know and understand key insights from the public. This project will enable us to do that and to turn it into a strong marketing campaign.'
Iain McAndrew, Legacy Development and Promotions Manager at Guide Dogs, who led the selection process, adds:
'We are delighted that TNS are undertaking this. It's clear that they have a real insight and experience in social marketing and we're looking forward to working with them over the next few weeks and months.'
For more information
visit www.rememberacharity.org.uk
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NSPCC'S STEPHEN GEORGE ANNOUNCED AS NEW CAMPAIGN CHAIR
Remember A Charity left substantial legacy
The Daily Telegraph Supplement on charitable legacies
Campaign Awareness at all time high
Interactive Ad campaign
Quicksilver- January 2005
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Don't Let Your Legacy Be A Lot Of Trouble
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